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Government Contracting Credential Series: 7j-Value Mapping Tactics and Strategies Virtual Workshop

January 31, 2023 @ 4:00 pm - 6:00 pm

Leigh Christian (256) 428-8190

 Online Meeting (Live)
Government Contracting, Marketing/Sales
Communicating your company’s value

Categories of Differentiation Direct – Easily Qualifiable and Quantifiable – Fairly easy to communicate and position – Communicate Value Indirect – Difficult to position – Trust is the most important – Position by “Telling a Story” Balancing – Socio-Economic Status – Corporate Certifications – Recognized certification, perhaps not yet mandated by government


RSM Federal

Managing Partner

Award-winning business coach, professional speaker, and bestselling author, Mr. Frank is a nationally recognized authority on government sales and business acceleration. With more than 30 years in the government space, he specializes in bridging government sales strategy with business strategy. He is a recognized expert in the development and implementation of tactics and strategies required to differentiate, position for, and win government contracts. His training seminars are consistently rated as one of the strongest sessions at national conferences and events. Mr. Frank’s coaching has helped companies win more than $2.8 billion in definitive contracts and $30 billion in indefinite delivery contracts.

Managing Partner at RSM Federal, Mr. Frank is author of The Government Sales Manual; Amazon’s #1 all-time GovCon bestseller An Insider’s Guide To Winning Government Contracts – Real World Strategies, Lessons, and Recommendations; and Amazon’s #1 bestseller Game Changers for Government Contractors. Mr. Frank received SBA’s award for Veteran Business of the Year in addition to the National Award for Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME).

Mr. Frank serves as Chairman of the Board for the Midwest Veterans Advocacy Foundation (VAF) / Veterans Business Resource Center (VBRC). Mr. Frank also supports the SBA’s Emerging Leaders Program and judges applications for Arch Grants providing startup funding for entrepreneurs.

An avid outdoor enthusiast, Girl Scout and Boy Scout leader, Mr. Frank lives in St. Louis, Missouri with his wife, daughter, and son. He is a former military intelligence officer with an undergraduate degree in English, a Masters in Management Information Systems (MIS), and a Master’s in Business Administration (MBA). Feel free to contact Mr. Frank via LinkedIn. https://www.linkedin.com/in/joshuapfrank

The Catalyst has obtained Subject Matter Experts (SME) to share their knowledge during two-hour classes as part of our Government Contracting Credentials (GCC) series which is a series of classes for Government Contractors and their employees. For more information on the GCC Series visit: https://catalystcenter.org/services/our-services/item/gcc

 This is an online workshop using Zoom Video Communications. You will receive a reminder email the day of the event with the link to access the meeting. There is a Capabilities Statement Worksheet for you to use during the workshop, you can access the document when you login to your profile. 

Registration Policies:

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event.

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.


January 31, 2023
4:00 pm - 6:00 pm


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